SINCE 1996—TRUSTED BY NHS TRUSTS & EXPERTS, CRAFTED FOR YOUR WELLBEING
🌿 UK Safety Certified | 100% Natural | Handmade with Care
🌹 Pure Rose Serum (18ml) Soft, Supple, Radiant—A Deliciously Hydrat...
💧 A Drop of Botanical Luxury – Rich, Silky & Intensely Hydrating
Not all serums are created equal. Pure Rose Serum is our richest, most deeply nourishing face oil, yet it melts into the skin in seconds, leaving no heaviness—just soft, radiant hydration.
Infused with the precious Rosa Damascena Absolute, one of the most luxurious and skin-rejuvenating botanicals in the world, this serum blends Jojoba, Sweet Almond, and Macadamia Oils—the closest natural match to the skin’s own lipids. These potent, golden oils deliver a surge of deep hydration, smooth fine lines, and restore skin’s elasticity and glow.
🌿 More than just a serum—it’s a whisper of self-care, a ritual of comfort, and a gift to your skin.
✔ Our Thickest, Most Nourishing Face Serum – Deep moisture without a greasy feel, absorbing beautifully into the skin.
✔ Infused with Pure Rose Absolute – One of the most sought-after botanicals for its soothing and skin-balancing benefits.
✔ Silky & Fast-Absorbing – Rich and luxurious, yet melts into skin within seconds, leaving it soft and plump.
✔ 100% Natural, Vegan & Pure – Free from alcohol, synthetic fragrance, and harsh additives.
✔ Multi-Use Beauty Oil – Can be used as a facial serum, blended into moisturizer, or even smoothed onto hair and nails for extra nourishment.
🌹 A few drops transform the skin—deeply hydrated, plump, and glowing with vitality.
⭐️⭐️⭐️⭐️⭐️ "My skin has never felt so soft!" – Caroline
"I’ve used many serums, but this one is something else. It feels thick and luxurious but absorbs beautifully—no greasiness, just plump, radiant skin."
⭐️⭐️⭐️⭐️⭐️ "A must-have for deep hydration!" – Elizabeth
"I’ve struggled with dry skin for years, and this serum is incredible. It locks in moisture, smooths my fine lines, and gives my skin a healthy glow."
⭐️⭐️⭐️⭐️⭐️ "Finally, a serum that lasts!" – Jacqueline
"Many serums seem to disappear after an hour, but this one keeps my skin soft all day. It’s rich but so lightweight on the skin. Absolutely love it!"
⭐️⭐️⭐️⭐️⭐️ "Glowing skin every morning!" – Helen
"I apply this before bed, and my skin looks amazing when I wake up. It soaks in quickly but leaves my face feeling nourished and smooth."
⭐️⭐️⭐️⭐️⭐️ "Hydration without the weight!" – Margaret
"I was worried this would be too heavy, but it absorbs so well! My skin looks plumper and healthier than ever."
🔹 As a Daily Serum: Apply 2-3 drops to clean skin, morning and night.
🔹 For Extra Hydration: Layer over Turkish Rose Water Mist and follow with Turkish Rose Moisturizer.
🔹 As a Nourishing Boost: Mix a few drops into your foundation or moisturizer for a radiant glow.
🔹 For Hair & Nails: Apply sparingly to the ends of your hair or cuticles for silky softness and strength.
🌸 Pairs beautifully with our Turkish Rose Moisturizer for a complete skincare ritual.
Your skin craves moisture, yet many serums vanish too quickly, leaving your skin thirsty again within hours. Others sit too heavily on the surface, feeling greasy and clogging pores rather than truly absorbing. The result? Fine lines become more pronounced, dullness sets in, and your skin loses its natural glow. You need a serum that works in harmony with your skin, providing deep, long-lasting hydration without the weight.
🌹 Enter Pure Rose Serum—our richest, most nourishing formula, designed to drench your skin in lasting hydration while absorbing effortlessly.
This fast-absorbing, deeply restorative blend combines Rosa Damascena, Jojoba, Sweet Almond, and Macadamia Oils, mirroring the skin’s natural oils to deliver moisture exactly where it’s needed. Rich in antioxidants and essential fatty acids, it helps plump fine lines, restore elasticity, and strengthen the skin barrier—without ever feeling greasy or heavy. Unlike traditional face oils, this serum sinks in within seconds, leaving your skin silky-soft, radiant, and comforted.
💧 The result? Skin that feels intensely nourished—like a rose petal after morning dew.
🌹 A single drop wraps your skin in the luxury of roses—rich, silky, and deeply hydrating.
✨ Click ‘Add to Cart’ and treat your skin to the ultimate botanical serum. ✨
Soft, Supple, Radiant—A Deliciously Hydrating Rose-Infused Elixir.
Close your eyes and breathe in. A delicate veil of enriched hydration settles onto your skin, carrying the exquisite scent of freshly bloomed roses. Each drop melts in effortlessly, wrapping your complexion in velvety nourishment, like morning dew on a soft petal.
Crafted with the rarest Rose Absolute, extracted from thousands of hand-harvested petals, this serum is infused with the skin-loving oils of Jojoba, Sweet Almond, and Macadamia, chosen for their ability to mimic the skin’s natural moisture barrier. The result? Deep hydration, silky softness, and a luminous glow—all without a trace of heaviness.
🌿 More than a serum—it’s an exquisite skincare ritual.
The base oils are said to be the closest found in a babies skin. Light and absorbs easily. It is wonderful at nourishing dehydrated skin. To Use: Apply after a toner and for extra impact add a touch of our Turkish Rose moisturiser (¯`v´¯) `*.¸♥ .*`.¸¸ . ✶*¨♥
🌿 Rose Absolute (Rosa Damascena) –
✔ A potent antioxidant, helping to fight free radicals and slow signs of aging.
✔ Deeply hydrating, reducing the appearance of fine lines, dullness, and dry patches.
✔ Rich in natural anti-inflammatory compounds, soothing redness, irritation, and sensitivity.
🌿 Jojoba Oil (Simmondsia Chinensis Seed Oil) –
✔ Closest in structure to human sebum, making it easily absorbed without clogging pores.
✔ Helps balance oil production, making it ideal for all skin types, including oily & combination skin.
✔ Rich in vitamin E and essential fatty acids, providing long-lasting moisture and protection.
🌿 Sweet Almond Oil (Prunus Amygdalus Dulcis) –
✔ Packed with Vitamin E, A, and Omega-9 fatty acids, helping smooth fine lines and improve skin texture.
✔ Softens and deeply hydrates, restoring skin suppleness and elasticity.
✔ Natural anti-inflammatory properties calm irritation and reduce redness.
🌿 Macadamia Oil (Macadamia Integrifolia Seed Oil) –
✔ One of the richest sources of Palmitoleic Acid (Omega-7), a lipid found in youthful skin.
✔ Enhances skin cell regeneration, improving elasticity and moisture retention.
✔ A powerful emollient, leaving skin silky-smooth and deeply nourished.
🔬 Ingredient Integrity: Every drop of Pure Rose Serum is free from parabens, sulfates, artificial preservatives, and synthetic fragrance—because your skin deserves only the best.
❓ Is Pure Rose Serum suitable for all skin types?
✅ Yes! This serum is formulated to hydrate and nourish all skin types, including dry, sensitive, mature, combination, and even oily skin. Because it closely mimics the skin’s natural oils, it absorbs effortlessly without clogging pores.
❓ Will this serum feel heavy or greasy on my skin?
✅ No! Despite being our thickest serum, it absorbs quickly into the skin, leaving it soft, plump, and radiant—without an oily residue.
❓ Can I use Pure Rose Serum under makeup?
✅ Absolutely! It creates the perfect hydrated base for makeup, helping foundation glide on smoothly without dry patches or creasing.
❓ How often should I use it?
✅ Use morning and night as part of your daily skincare routine. If you have very dry skin, you may also enjoy applying an extra drop during the day for added hydration.
❓ Can I use this serum around my eyes?
✅ Yes! While it’s not an eye gel, it is gentle enough to dab around the delicate under-eye area for added hydration and softness.
❓ How long does a bottle last?
✅ A little goes a long way! A single bottle should last 2–3 months with daily use, as you only need 2–3 drops per application.
❓ Is it safe for sensitive skin?
✅ Yes! This serum is free from synthetic fragrances, parabens, sulfates, and alcohol, making it ideal for even the most delicate skin.
❓ Does this serum help with fine lines and wrinkles?
✅ Yes! It’s packed with antioxidants, essential fatty acids, and vitamin E, which help plump the skin, smooth fine lines, and improve elasticity over time.
❓ How does Pure Rose Serum compare to a face oil?
✅ Unlike standard face oils, this serum contains a precise blend of fast-absorbing, skin-compatible oils that provide deeper hydration and repair without leaving a heavy layer on the surface.
❓ Can I use it with other skincare products?
✅ Yes! It pairs beautifully with Turkish Rose Water Mist and Turkish Rose Moisturizer for a complete hydration ritual. It also works well with serums like Illuminate Rosehip Serum for extra antioxidant support.
❓ Is it vegan and cruelty-free?
✅ 100% vegan-friendly and cruelty-free—no animal products, no animal testing, just pure botanical goodness.
❓ Can I use it on my hair and nails?
✅ Yes! It makes a fantastic hair oil for soft, frizz-free ends and a cuticle treatment to strengthen and hydrate nails.
✨ Click ‘Add to Cart’ & give your skin the deep hydration it deserves. ✨
Would you like additional FAQs for specific concerns (e.g., rosacea, acne-prone skin, post-sun care)? 🚀🌿
At the heart of Pure Rose Serum lies the perfect fusion of nature and science, designed to hydrate, restore, and protect the skin with every luxurious drop. Each ingredient has been carefully selected for its bioavailability, meaning it works in harmony with the skin’s natural processes to deliver maximum hydration, nourishment, and collagen support.
Extracted from thousands of hand-harvested rose petals, Rose Absolute is a powerhouse botanical known for its:
✔ Rich Antioxidant Profile – Protects collagen from free radical damage and environmental stress.
✔ Natural Astringent Properties – Helps tone and firm the skin, supporting elasticity and structure.
✔ Anti-Inflammatory & Soothing Effects – Reduces redness, balances skin tone, and promotes a radiant glow.
✔ Circulation-Boosting Benefits – Enhances blood flow to the skin, ensuring better nutrient delivery to collagen-producing cells.
Jojoba oil is a skin-loving botanical that mimics the skin’s natural sebum, allowing it to absorb effortlessly while providing:
✔ Vitamin E & B-Complex – Support cell repair and collagen synthesis.
✔ Omega-9 Fatty Acids – Strengthen the skin barrier, preventing moisture loss.
✔ Zinc & Copper – Essential for fibroblast function, the skin’s natural collagen-producing cells.
✔ Anti-Inflammatory Benefits – Calms sensitive or reactive skin while reinforcing hydration.
A rich, lightweight oil that helps keep skin smooth, supple, and youthful, thanks to:
✔ Vitamin A & E – Known for stimulating collagen production and improving elasticity.
✔ Omega-9 Fatty Acids – Help retain hydration and prevent premature aging.
✔ Zinc & Magnesium – Support skin healing and renewal, essential for maintaining strong collagen networks.
One of the richest sources of Omega-7, a fatty acid naturally found in youthful skin, Macadamia Oil is known for:
✔ High Palmitoleic Acid Content – Supports skin regeneration and helps restore elasticity.
✔ Phytosterols & Squalene – Naturally occurring compounds that protect and repair skin from oxidative stress.
✔ Linoleic Acid (Omega-6) – Strengthens the skin’s barrier, reducing collagen breakdown over time.
✔ Polyphenols & Flavonoids – Natural plant compounds that protect against oxidative damage, preserving skin firmness and elasticity.
✔ Zinc & Magnesium – Essential cofactors in collagen synthesis, stimulating fibroblasts to keep skin plump and youthful.
✔ Copper & Iron – Crucial for cross-linking collagen fibers, helping to maintain the skin’s strength and structure.
✔ Vitamin E & Squalene – Work as lipid antioxidants, preventing moisture loss and protecting skin from environmental stressors.
Unlike synthetic serums that sit on the surface of the skin, the nutrient-dense formulation of Pure Rose Serum ensures deep penetration, replenishing lost hydration while allowing the skin to breathe.
The result? Plumper, softer, and rejuvenated skin, with an effortless glow that lasts.
🌸 More than just hydration—this is age-defying nourishment in every exquisite drop.
✨ Backed by Nature. Perfected by Tradition. Loved by Skin.
The journey of Rose Absolute is a process that blends tradition, craftsmanship, and nature’s rarest beauty. Unlike steam-distilled rose essential oil, which captures the lighter, more volatile compounds of the flower, Rose Absolute extraction preserves the full depth and complexity of the rose’s botanical essence—from its soft floral heart to its deeper, honeyed notes.
🌸 Step 1: The Harvest – A Race Against the Sun
Long before the sun climbs high, the Rosa Damascena fields in Turkey come alive with quiet movement. Harvesters gather at dawn to handpick each delicate bloom while the petals are still cool and saturated with aromatic compounds. The timing is everything—roses picked too late in the day lose their finest fragrance and therapeutic potency. Each flower must be handled with care, as the fragile petals hold the essence of hydration, nourishment, and balance.
🌿 Step 2: The First Transformation – Creating the Concrete
Unlike essential oils that rely on steam, Rose Absolute is extracted through an intricate multi-step solvent process, ensuring that the full-bodied richness of the flower remains intact. The freshly picked petals are layered in large vats and gently bathed in a natural solvent, which draws out the fragrant waxes, pigments, and botanical compounds. Over time, this forms a thick, waxy substance known as a “concrete”, which holds within it the soul of the rose—its aroma, its nutrients, and its skin-reviving benefits.
💧 Step 3: The Final Refinement – Unlocking the Pure Absolute
The next step is one of precision and patience. The rose concrete is washed with pure alcohol, which carefully dissolves and separates the most precious, concentrated aromatic molecules from the waxes. As the alcohol gently evaporates, what remains is the pure Rose Absolute—a deep, velvety, and intoxicating floral oil unlike any other. Unlike steam-distilled rose oil, which has a lighter, more ethereal scent, Rose Absolute carries the rich, full-bodied warmth of a real blooming rose.
🌹 Step 4: A Rare Elixir for the Skin
It takes thousands of petals to produce just a small amount of Rose Absolute, making it one of the most luxurious and sought-after botanical extracts in the world. This rare oil is then blended into Pure Rose Serum, where it meets Jojoba, Sweet Almond, and Macadamia Oils, allowing the skin to drink in its soothing, rejuvenating, and deeply hydrating benefits.
The result? A serum that isn’t just skincare—it’s the essence of thousands of roses, extracted with care, and infused with the wisdom of nature.
💧 Every drop is a testament to tradition, purity, and the extraordinary beauty of the rose.
Overall rating: 5.0 / 5 from 13 reviews.
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"This cream and it’s tiny pot is a marvel it goes on softly and emanates a wonderful fragrance really does feel like luxury. A little goes a long way no need to smother yourself and you can rub the last bit into your hands. It really is an uplifting fragrance."
"Gorgous fragrance. Easily absorbed, non greasy and feels very luxurious. A real tonic for my skin. Love in a bottle ! Highly recommend."
"👍"
"Beautiful moisturising cream. Have bought several times and always love it. Highly recommend."
"I adore this cream - feels & smells beautiful- use it every day."
"The Pure rose serum is a wonderful gem. I could see the difference in my skin from the first drop."
"I love the rose serum my skin is more moisturised I use it with either Turkish Rose day and night cream or Frankincense rejuvenating cream. I can certainly see and feel the improvement in my skin since using these marvellous products."
"This cream is marvellous I use it over the illuminate facial When I put the cream on I can feel it working or sinking into my skin. My skin certainly looks smoother using this cream and the oil"
"Another wonderful moisturiser, smells divine and so creamy. Would buy again, highly recommend."
"Smells gorgeous and lovely on the skin."
